http://www.electricarticles.com This is the syndication feed for electricarticles.com Now here's another little gem attesting to the superiority of the British Middle Management class, “Bank Staff ordered to push risky products and dismiss complaints”! Pressure to meet targets leads to poor customer service. It was revealed the other day that staff are encouraged to sell overpriced and inappropriate financial products, and the tactics used to dismiss legitimate customer complaints. If staff do not meet specific targets, they do not receive bonus payments and may face disciplinary action, the employee at Santander and a former employee of HSBC suggest. http://www.electricarticles.com/display.aspx?id=3762 http://www.electricarticles.com/display.aspx?id=3762 Paul Ashby Wed, 30 Jun 2010 10:20:48 GMT Advertising should emerge from any reassessment with a policy and design on clear principles. Does advertising continue to serve a public interest? Does advertising have a legitimate role at all? Could it be made more efficient? To retain consent for their advertising programmes agencies are going to have to do more than create advertising, they are going to have to be totally accountable and show a complete understanding of the word “communication”! http://www.electricarticles.com/display.aspx?id=3759 http://www.electricarticles.com/display.aspx?id=3759 Paul Ashby Thu, 24 Jun 2010 08:13:11 GMT Marketing and Advertising is a classic example of the term “the fallacy of managerial expertise”,an attempt by “experts” to blind us with science to justify their overpaid existence. The “experts” will tell us that the present advertising and marketing crisis are simply the result of abuses and excesses in a system that is basically sound. All that is required is for some faults to be corrected. Do not believe them! The reality is that the problem is systemic and a little tinkering here or there will achieve nothing in the long term. http://www.electricarticles.com/display.aspx?id=3757 http://www.electricarticles.com/display.aspx?id=3757 Paul Ashby Sun, 20 Jun 2010 00:05:59 GMT But achieving nothing has not come cheap, total advertising expenditure in the UK passed £19 billion in 2006. At a time of public austerity, this looks like a clinching case for a thorough re-examination of the entire way we market to customers. http://www.electricarticles.com/display.aspx?id=3753 http://www.electricarticles.com/display.aspx?id=3753 Paul Ashby Tue, 15 Jun 2010 07:11:50 GMT So how do you create the right kind of difference, the smart, innovative strategies that lead to the sunlit uplands of success? The techniques used to generate difference by our contrarian champions can be summarised as follows: one, focus on the customer; two, use the ideas of Michael Porter (even if you don't read his books; and three, steal. http://www.electricarticles.com/display.aspx?id=3749 http://www.electricarticles.com/display.aspx?id=3749 Paul Ashby Wed, 02 Jun 2010 07:08:12 GMT Senior management is increasingly on the outlook for marketeers who don't merely do things better but re-invent how they go about things. This is particularly true in the face of vastly changing consumer behaviour dynamics as evidenced by the explosion in Social Media. It's forcing a massive reinvention of ways to both interpret customer needs and to market more successfully. As interactive communication moves in to quietly replace old advertising, the old advertising is leaving us & Shoppers' Voice is arriving. http://www.electricarticles.com/display.aspx?id=3747 http://www.electricarticles.com/display.aspx?id=3747 Paul Ashby Mon, 17 May 2010 05:00:20 GMT Marketing can baffle the most intelligent people, that is most understandable, for a start, making large marketing investments accountable is a very inexact science. They rely, to a unnerving degree on assumptions that may or may not be accurate. Trust, or the absence of it, deepens marketing’s lack of ability to reassure customers that what they are saying is honest and accurate. Marketing success and wealth creation is not given to corporations as of right. It must be earned! http://www.electricarticles.com/display.aspx?id=3746 http://www.electricarticles.com/display.aspx?id=3746 Paul Ashby Fri, 07 May 2010 07:29:04 GMT One problem is compensation. Go back 10, 15 years ago and people knew how to pay a traditional Agency, but now it’s very hard. What do you pay to get someone to set up a Facebook page? Plus the fact that there are still a lot of questions within the corporate world about the power of advertising, then there’s impatience for efficiency and effectiveness with little or no compromise towards delivery either. There are higher expectations of accountability from Clients! http://www.electricarticles.com/display.aspx?id=3745 http://www.electricarticles.com/display.aspx?id=3745 Paul Ashby Mon, 03 May 2010 14:04:05 GMT The trouble with Britain is that the whole of the entrepreneurial society is in the City, despite the fact that skill is what built this country but nowadays it is treated with contempt. Young people are seduced by media, marketing & leisure studies.. The main reason there is little health in advertising & marketing these days is because the pinnacles of achievement are seen to be smooth talking, celebrity, gimmicky marketing, formulaic admin together with a complete lack of understanding of the communication process. http://www.electricarticles.com/display.aspx?id=3742 http://www.electricarticles.com/display.aspx?id=3742 Paul Ashby Fri, 23 Apr 2010 07:40:39 GMT This gulf is so full of disbelieved advertising and ignored blogs,sales promotion gimmicks,direct marketing and irrelevant banners/radio commercials. The cynicism about advertising is so pervasive that it embraces almost all marketing activity. Use a statistic? It's a lie. This cynicism extends to the media, all advertising is seen as fiction inside an untruth wrapped in piece of spin! http://www.electricarticles.com/display.aspx?id=3732 http://www.electricarticles.com/display.aspx?id=3732 Paul Ashby Fri, 26 Mar 2010 12:08:48 GMT