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Do You Let Your Prospects Toe-Dip? - by Heather Dominick

To every knew potential client your business is like a lake on a nice summer day ... the idea seems like a good one, but plunging in could be a shock to the system ...

This is why it's important to have a way for your potential clients to dip their toe in the water of your business. From this toe-dip experience then a prospect is often ready to take the next step and engage further with you...

You must understand that a prospect doesn't usually get very interested, let alone excited, about using your services, until they have a deeper sense of who you are and what you can do for them. Giving them a way to experience your business and an exceptional toe-dip allows for this to happen.

So, what are some toe-dipper possibilities?
e-course
audio recording
teleclass
in-person presentation
assessment
quiz
video
exercise
sample product
executive briefing
initial chat with you
--- and more

These are all ways for folks to get an experience with you and to say, "Hey! This water isn't too bad. It actually feels good. I can wade in a bit deeper ..."

Your toe-dipper provides that missing piece between their initial
interest and desire and then their full engagement with you (sort of like dating before marriage, right?). Their flow into the deeper water of your business is directly tied to one, very important element: an energetic connection!

Take a look again at that list of toe-dippers and you'll notice that
the majority of them are interactive, rather than inactive. They are deep; they are dynamic, not one-dimensional. When a prospect has an authentic-energetic experience of you, they are naturally drawn towards you and are more willing to take the next step.

Once you develop your first toe-dipper, you can then create a multi-toe-dipper process that includes more than one from the list above (or other toe-dipping inspired ideas you receive). Whether you have one way to toe-dip or many you want this first experience with you to lead to an invitation for them to connect with you directly.

And then you simply follow-up with those who feel called and express interest in taking the next step to connect directly with you!

In our next EnergyRICH® Insider Secret Tip we'll look at how to set things up so your potential client's can find your toe-dipper to begin with. Stay tuned!

Your EnergyRICH® Call To Action
1. To get the best results from your marketing, you need to create a process that allows your potential clients to connect with you in a way that is easy-breezy and feels good to them - allows them to dip their toe into the water of your business.

2. Take a look at your business and ask: Where could I most easily and quickly add my first (or next if you already have one in place) toe-dipper? When you commit to this path, you'll find connecting with potential clients a whole lot easier and much more fun!

What can you do to easily create not only an effective toe-dipper, but your whole marketing funnel flow? Join the EnergyRICH® Business Boot Camp and an amazing group of entrepreneurs who are ready to blow the roof off of 2009. You'll stop playing small and be given a proven step-by-step process that will have you powerfully and profitably partnering with your high-paying ideal clients. Only 1 SPOT LEFT so just grab yours, ok? http://www.energyrichbootcamp.com



Heather Dominick is the creator of the EnergyRICH Success System®, the essence of her years of education, marketing training, and sales tools. Heather uses this proven step-by-step system to coach entrepreneurs by creating an energetic map to harness their energy once and for all. Her coaching philosophy is that an individual cannot “do” business, but needs to BE business at a holistic level that integrates thoughts, feelings, words, and actions. She calls this managing your energy. It's important that an entrepreneur do the inner and outer work necessary to activate this skill and belief in them. Only when you have activated this in you, can you fully and confidently present yourself and your business to others. That is what is at the heart of assisting individuals in making any outer changes in their businesses.

Heather's strengths include helping clients to articulate their businesses and life visions, and develop strategic execution plans to achieve these goals. Her primary focus is in helping entrepreneurs identify sources for increasing the productivity and profit of their businesses. She is an insightful accountability partner who helps her clients stay focused and motivated while growing, changing, and enhancing their businesses, successes, and lives.

Visit her online at http://www.energyrichcoach.com



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