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How to Turn Mistakes Into Miracles (And More Money!) - by Heather Dominick

When I think of all the mistakes I've made in my business (some small and some not-so-small) it's important to remind myself that “perfect” doesn’t equal more successful.

I've observed that one of the main things that keeps entrepreneurs from marketing themselves is fixating about "getting it right." But this is where the famous popular sneaker phrase pops up because it seriously is about jumping in and doing “it” and by that I mean ANYTHING. Just get moving. It’s better to do it wrong than not do it at all. At least the marketing energy is moving.

Any shortcoming or small blunder will hardly ever wreck your business. But getting so stuck in preparation that you never get started, will stop you right in your tracks every time.

Worrying about making a mistake reminds me of freshman year in high school. Somehow in Junior High I was confident enough to perform a solo version of King Lear for extra credit in 8th grade, but when I crossed over the football field into the High School everything changed. I suddenly second guessed my every move. It was agonizing and a BIG expenditure of energy. I shudder just thinking about it. I can tell you one thing, I felt much more powerful in 8th grade. So, let’s check in her for a moment - what's a better way to do business – scared and second guessing or powerful and performing?

In the EnergyRICH® Business Bootcamp, we underline three major causes and effects you need to focus on in order to market miraculously. Ignore these and you're floundering. And I hate to say it, but entrepreneurs do ignore them. Not on purpose, but because attention is on the fear of making a mistake.

 Let’s look at the three major “mistakes” you can bump up against and how to turn them into EnergyRICH® miracles:

1. Talking Yourself Out of It

You can spend so much time, attention and energy talking yourself out of something before even starting it. You need to develop a marketing way of thinking that is focused on making a difference in the lives of the people that you serve instead of tormenting yourself about rejection.

I was considering a joint-venture project with someone once who as we prepared our proposal came up with over 10 reasons of why it wasn’t a good idea. I’m sure you already realize that I did not continue collaborating with this person. Why sink the ship before it has even sailed!?

EnergyRICH® Miracle: Declare, “My services are valuable. I will speak this, feel this, believe this when connecting with my prospects and they will then see the value as well.” If you don’t, who will? If you don’t, why would anyone give you money for what you have to offer?

2. Getting Yourself Tongue-Tied

The bottom line of business building as an entrepreneur is conversation. It's connecting with people in a way that has them relating to what you have to offer.

But obsessing about the perfect wording is death to productivity.

Many entrepreneurs don't even realize that there's a certain WAY of communicating that gets the attention and interest from prospects and it isn’t about choosing the biggest, best words in the dictionary.

EnergyRICH® Miracle: Speak from your heart about who you are best at serving, the problems they have and the benefits they will get from working with you. Believe it and the words will take care of themselves. People will be drawn to you and be happy to work with you (and don’t forget to charge them when they show up J)

P.S. The same rule applies for verbal and written.

3. Becoming Paralyzed

There are thousands of different marketing approaches you could use to get the word out - from networking to skywriting. How do you know what’s most effective for your business? Where do you start?

Well, the answer is: there is never just one-way, don’t do something you hate and don’t use something just because everyone else in your industry is. Entrepreneurs tend to shoot themselves in the foot by using only one mode of marketing, forcing themselves to do something because it’s the “right thing to do when building business” and just following what everyone else is doing.

EnergyRICH® Miracle: Start with what you really love and then build out from there (I always say you want an energy management and marketing wheel that is constantly moving for you). I personally like speaking and writing so I do both to connect with those people who will benefit from what I have to offer. I always make sure I offer the highest value and then I keep expanding from there. What do you love to do? Start there.

Your EnergyRICH® Call To Action:

1. Identify something you’ve wanted to do or implement in your business but you’ve been a bit afraid.

2. Answer this: why aren’t you doing it?

3. Give yourself a small step to take in the direction of “getting started” and DOING IT.

4. Mark on your calendar when you’d like it done by.

5. Find someone you can make a commitment to that you will do this.

6. Go for it! “Worrying is like a rocking chair, it gives you something to do, but it gets you nowhere.”  ~Glenn T

Ready to really blow through what's been blocking you and open to receive some major miracles in your business? You can.  Be an EnergyRICH® Business Boot Camp Early Bird. Miracles have been happening left and right for current business boot campers: speaking engagements, new clients, clarity, flowing passions and more money. Reserve your space asap (enjoy an awesome savings. My gift to you!) and be prepared to experience beautiful business magic in 2009! We are 65% SOLD OUT.  http://www.energyrichbootcamp.com



Heather Dominick is the creator of the EnergyRICH Success System®, the essence of her years of education, marketing training, and sales tools. Heather uses this proven step-by-step system to coach entrepreneurs by creating an energetic map to harness their energy once and for all. Her coaching philosophy is that an individual cannot “do” business, but needs to BE business at a holistic level that integrates thoughts, feelings, words, and actions. She calls this managing your energy. It's important that an entrepreneur do the inner and outer work necessary to activate this skill and belief in them. Only when you have activated this in you, can you fully and confidently present yourself and your business to others. That is what is at the heart of assisting individuals in making any outer changes in their businesses.

Heather's strengths include helping clients to articulate their businesses and life visions, and develop strategic execution plans to achieve these goals. Her primary focus is in helping entrepreneurs identify sources for increasing the productivity and profit of their businesses. She is an insightful accountability partner who helps her clients stay focused and motivated while growing, changing, and enhancing their businesses, successes, and lives.

Visit her online at http://www.energyrichcoach.com



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