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Create Client Connections By Tapping Into Testimonials - by Heather Dominick

When connecting with a potential client it's so powerful to be able to share stories from other folks who have used your services. The stories of others will do tons more than explanations from you. Having potential clients connect with the experience of others is a highly effective way to share what it's like to work with you and your business.

Sharing testimonials authenticates you, your expertise and directly shows the value of your service - if you receive the right type of testimonial. It's important to ask for tangible results from the time you've spent with your clients and customers. You want folks to share stories such as: "I had this challenge, then I worked with you and now my circumstances/business/life is like this...".

It's helpful to have a template or set of questions all set to go that asks for your client's experience (lots of folks have trouble writing from scratch). Most always, clients are honored to fill it out and love to give something back to you. Then you take these powerful result-based testimonials and use them to enhance all of your marketing materials.

See, most entrepreneurs are afraid to ask for testimonials, or they get testimonials such as "You were great. I really liked it." These aren't as useful as "My sales increased by 34% in 8 weeks" or "I had 50% more clients in the first three months." Here are some questions/fill-in-the-blank-statements that YOU can customize for your business, and then send out to YOUR clients. These are designed to give you a powerful marketing message by helping your clients quantify the results they received by partnering with you:

After working with/hiring/contracting/engaging (your business), I went from [              ] to [              ] in [              ] weeks/months.

Over [              ] people have complimented me on my [              ] in [              ] weeks/months.

Within [              ] weeks/months, I stopped [              ] and started [              ].

The job was completed in [              ] days/weeks/months and it was on time and on budget.

I have had ___% better results with your company/program/system than with any other company I've hired in the past.
 
Also, let your client know why you are asking for their feedback, that you value their privacy and will only share their contact information if they choose (but you do want more than initials to go with your testimonial so politely ask if you can at least use their first name) and you'd be happy to gift them something for the time and energy that they are sharing with you. This creates win-win energy for all!

Your EnergyRICH® Call To Action:

1. Think of at least 3 of your clients/customers that you can call on to request a testimonial.

2. Let them know that their experience will serve as an inspiration to others and allow them to make a connection to the change they want to make for themselves.

3. Be specific in the questions you ask. Make it easy for your clients to share the experience they had with you.

If you're ready to be given tons of templates that make building business easy and fun join the EnergyRICH® Business Boot Camp. You'll learn step-by-step how to manage your energy and shift from fear to faith - and make more money by putting everything you learn into practical practice. You'll be in such a supportive group of like-energy folks - they won't let you think you can't. Everything is energy. All that you want starts with that first. Register here: http://www.energyrichbootcamp.com



Heather Dominick is the creator of the EnergyRICH Success System®, the essence of her years of education, marketing training, and sales tools. Heather uses this proven step-by-step system to coach entrepreneurs by creating an energetic map to harness their energy once and for all. Her coaching philosophy is that an individual cannot “do” business, but needs to BE business at a holistic level that integrates thoughts, feelings, words, and actions. She calls this managing your energy. It's important that an entrepreneur do the inner and outer work necessary to activate this skill and belief in them. Only when you have activated this in you, can you fully and confidently present yourself and your business to others. That is what is at the heart of assisting individuals in making any outer changes in their businesses.

Heather's strengths include helping clients to articulate their businesses and life visions, and develop strategic execution plans to achieve these goals. Her primary focus is in helping entrepreneurs identify sources for increasing the productivity and profit of their businesses. She is an insightful accountability partner who helps her clients stay focused and motivated while growing, changing, and enhancing their businesses, successes, and lives.

Visit her online at http://www.energyrichcoach.com



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