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Fortune 500—It’s Survival of the Fittest - by Tony M Jackson

There is a great deal of talk about high gas prices these days. While our economic infrastructure is joined at the hip with a commodity that requires constant replenishment, there is much to be desired for hope of a near-term solution. Fortune 500 companies as well as many small businesses are as vulnerable to survival today that can only be compared to the great depression of the early 1900s. It is a fact that our business environment has changed forever—this is no fairy tale, with no happy ending for businesses that take a conservative approach.

 

In today’s economy, competition for business opportunities that strengthens value, deliver on promises, and increase the bottom-line requires intuitive business decisions. Gone are the days when forecasting was the predominant indicator of success in business as market opportunities become more global, predisposed to increased competition, and cycles of economic instability is cutting at the very fabric of continued prosperity. Any one these components could have negative influences—but when put together, they’re a recipe for disaster.

 

Survival of the fittest comes in many names, and adapting to changes are creating opportunities for some businesses while others struggle to find new ways to meet the challenges presented in an economic downturn and global competition. It’s a love-hate relationship, where in good economic times every business seems to prosper. In challenging economic times, any deficiencies or exposures in business operations are magnified that could lead to business failure. Which is even more, those unwilling to change or have not properly prepared are facing a disappearing act that is waiting to happen. Consider the following observations:

 

  • Sometimes business change is difficult, but does not have to be a struggle;
  • It has been said and affirmed many times over “what you resist, will persist.”
  • Resisting that fact that the current business environment has changed for many industries, could create stagnation and eventual decline in business opportunities and competitiveness in target markets;
  • Embrace change as a useful tool to innovate from traditional forms of business practices; and
  • Once the decision to change has been confirmed intuitively, pursue corporate directives as if your company’s continued existence depends on it—because it does.  

 

The impact of higher costs associated with business growth and stability has far-reaching consequences for all areas of operation, and forecasting is giving way to intuitive decision-making. Why you may ask? Well, in an unpredictable economy that will never be the same again, playing by old rules of engagement could lead to disaster for many companies as funds to support or even expand operations become increasingly difficult to attain. The fact still remains, businesses can never expect to borrow their way out of debt.

 

Predicting the future presents corporate decision-makers with the burden of hit and missed opportunities, and when there are more misses than hits, the squiggly line on the page becomes a forecast that somehow seems to take on new meaning. Historically, companies that do not adapt or unwilling to change operational practices, divest in slow growth markets, and not prepared to “innovate,” have failed to realize the bigger picture—“adapt or concede, innovate or vanish.”

 

Strong sales, meeting consumer/industrial demands based on need, and providing value have always been the life-blood of any company anticipating success in target markets. Operational practices that do not align with intuitive market opportunities and management decisions for sustained growth will undoubtedly leave many companies wondering what happened to what use to be a flourishing business environment.

 

In a climate of business and economic challenges, plans to succeed requires a top down, as well as a bottom up paradigm shift in operational practices and engagements. The ability to adapt quickly, and compete at levels that would bring about the greatest return-on-investment is imperative. It’s best compared to a plant dying, and if evasive actions are not taken to strengthen the root system, prune the dead or non-conforming parts, and ascertain the effect of it’s environment on the whole plant, it will whither and die.

 

The winds of change are blowing harder than ever before in recent history, and many Fortune 500 and small businesses are operating as if it is “business as usual.” These are the companies that will experience a direct hit from a changing business environment and changed it has—costs have increased in every industry, many stocks are taking a beating, and yes, many companies are failing at higher rates from just one year ago.

 

Change in the business environment is already occurring; companies prepared to succeed will undoubtedly survive and even thrive. It is time to get your house in order no matter how big or small—rise to the challenge, succeed through intuitive change and incorporate a systematic approach to operational excellence. Difficult choices have their place in the business environment as a matter of consequences and risks mitigation, but choose wisely and choose now to act decisively.



Globalnologies Corporation ( http://www.globalnologies.com ) is a private research and development technology company based in Atlanta, Georgia USA. Founded in 2000, seven years later, the company has grown to one of the most recognized “cross-functional incident management" companies in the world. Tony Jackson, is an expert on “loss prevention” strategies and tactical airport grounds safety deployments in the incident management industry. He holds a Bachelor of Science Degree in Electronic Engineering Technology and Masters of Business Administration in Technology Management. Contact Tony directly at tonyj@globalnologies.com

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