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Use Your Uniqueness to Up Sales - by Heather Dominick

Tapping into your uniqueness and using it effectively is the "Hidden Key" to increasing business sales. Accessing this part of who you are and what you offer through your business will assist you in languaging your offer to your prospects and clients in a way that has them saying, "Yes, I want that!" This goes for verbal conversations AND on all marketing materials.

Here are 7 quick-straight-from-the-hip ways to use your uniqueness to up your sales:

1. First become aware of all the qualities, individualities, expertise, and gifts that you offer. This isn't just what you do, but how YOU do it. (Hint: No on can do it like you do it.) This allows you to stand out from the crowd (from those others that are doing similar work to yourself.) Special EnergyRICH® Tip: There is no need to waste energy on being competitive once you truly tap into your uniqueness. No one else can BE you.

2. Get connected to your heart as you tap into these unique qualities of yours. This has you very clear about your business as an AUTHENTIC offering.

3. Use this awareness to shift you from a place of telling (this is what I do and how I do it) to a place of being. It allows just being who you are to be activated as your main client attraction tool instead of feeling that you have to sell yourself.

4. Start sharing true stories about you and your experience or a success story of one of your clients. Begin sharing stories that show success using YOUR unique methods and that relate to your prospects. Facts tell, stories sell.

5. Develop your own system, program or step-by-step process to express and share your unique approach. This gives you language about your business that makes it easy for folks to understand. It also helps you to appreciate yourself and what you offer = raises your energy!

6. Use your own system, program or step-by-step process as an anchor on your website, marketing materials and in all your business conversations. This way you become extremely anchored in what makes you (and your business) who you are, and you no longer find yourself trying to find the right words to describe who you are and what you do - whether while speaking or writing about your business.

7. Watch prospects clearly hear you, understand you, feel confident about the experience they are going to have with you and easily join you as new, excited, paying clients.

EnergyRICH® Call To Action:

First: Make a list of everything that your business gives to those that you serve. What do you notice? What stands out?

Second: Make a list of WHY people would want this. What are they looking for when they obtain your services.

Third: Interview a buddy, friend, colleague... Share with them your list of gifts. Ask them what their sense is about what makes you special. What did you notice about your energy as you listened?

Fourth: Develop YOUR Unique Serving System.

Ready to tap into your uniqueness and use it to market yourself more effectively so that you can have more money coming in the door within a couple of months?  Then you're ready for the EnergyRICH® DIAMOND Level Private Fast Track Mentor Program. This was created for Renegades who want to jump the revenue in their business FAST. This program creates outstanding results, quickly. The DIAMOND Level program is structured so I am fully available, as your personal mentor, to guide you and plot a solid course for you to master the world of energy management, self-marketing and business building. I'll coach you so you are constantly tapped in to your focused action plan and a profitable fit for your business. There is currently ONE Diamond Level opening. Email our EnergyRICH® Client Care Coordinator, Sergia, and she will set up a convenient-for-both-of-us time to chat to see if this program is a match for you.

Heather Dominick is the creator of the EnergyRICH Success System®, the essence of her years of education, marketing training, and sales tools. Heather uses this proven step-by-step system to coach entrepreneurs by creating an energetic map to harness their energy once and for all. Her coaching philosophy is that an individual cannot “do” business, but needs to BE business at a holistic level that integrates thoughts, feelings, words, and actions. She calls this managing your energy. It's important that an entrepreneur do the inner and outer work necessary to activate this skill and belief in them. Only when you have activated this in you, can you fully and confidently present yourself and your business to others. That is what is at the heart of assisting individuals in making any outer changes in their businesses.

Heather's strengths include helping clients to articulate their businesses and life visions, and develop strategic execution plans to achieve these goals. Her primary focus is in helping entrepreneurs identify sources for increasing the productivity and profit of their businesses. She is an insightful accountability partner who helps her clients stay focused and motivated while growing, changing, and enhancing their businesses, successes, and lives.

Visit her online at http://www.energyrichcoach.com

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