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Video Marketing: Will it work for you ? - by Jim Swank

Video marketing entails the use of video for conveying your message to the audience. It is the next big thing in the world of Internet marketing.  Video marketing has become a great way for people to drive traffic to their website.




Video on a website can double or even triple sales.  Video has ALWAYS been a powerful marketing tool, however when you combine the power of video with the internet, you create Viral Video which is by far the most powerful force in marketing.  Video marketing is the next big thing in the world of internet marketing.  Video is a powerful tool, but even more powerful are videos that are completely portable.  Video sharing site YouTube has become a virtual overnight sensation and major search engines Google and Yahoo soon followed with their own video sharing sites.  Video adds the visual cues to trust-building that text alone can't communicate.




Online video advertising and marketing is here to stay.  Online video advertising, despite its challenges, affords marketers the emotional impact of TV with the accountability and interactivity of the internet, incredibly valuable assets for any marketer.  online video is just the latest method of delivery.  Online marketing is therefore more cost effective than regular TV ads, simply because, on the one hand, it's less expensive to produce and disseminate, and on the other hand, it makes customer targeting a lot easier too.  Online video advertising and marketing is experiencing rapid growth with the popularity of YouTube.




YouTube is nothing less than an online video phenomenon and if you aren’t already using it as a tool to promote yourself or your online content, you should really give it some thought.  The core concept of video marketing on YouTube is to harness the power of the site’s traffic.  YouTube draws in 9 million users, who upload 35,000 videos and view 30 million videos each day and has become one of the leading Internet providers of videos, ahead of Yahoo.  YouTube allows you to tag your videos with keywords that make your videos show up in relevant searches.  YouTube’s real problem is all the comment spamming with “this is fake”, “nice boobs”, “when you read this you are cursed” etc.  There are tens of thousands of videos uploaded to YouTube each day (I’ve heard estimates between 10-65,000 videos per day).




Internet Marketing is a tough business that requires personal skills and business thinking that's new to many newcomers.  Internet and Television will eventually unite, and online video channels are the future.  Internet experts are projecting a big problem in the near future….




Businesses are going to have to adapt to climate of online video in order to continually develop inovative and contextually relevant marketing campaigns geared toward the digital consumer.  Business owners like myself understand the ower of using social networks like these.




Viral Branding, Many companies are using short videos as part of viral marketing campaigns.  Viral videos are often  humorous in nature and may range from televised comedy sketches and unintentionally released amateur video clips.  In other words, not all videos go viral organically – there is a method to the madness.




Spam is what is decreasing the relevancy of YouTube.  Spam filters were built for email because it became necessary to shield our inboxes from hordes of guff from the morons that feel that their product is more important than our time, and that sending millions of emails is a decent business strategy.


Video marketing has become a great way for people to drive traffic to their website.  Video marketing is a great tool for internet business owners, but not all video sharing sites are equally useful.  Video marketing is one method of catching people’s eye when they pause on your site. For more information about how to make money with Video Marketing, go to: http://www.MultiAffiliateIncomes.com


 The author, Jim Swank, has been a expert internet marketer for over 10 years.  He is also a frequent and popular ezine author on subjects involving how to make money doing internet marketing . For more information about how Jim Swank makes money, go to his website at: http://www.MultiAffiliateIncomes.com

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