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Pay Per Click, Do You Need It ? - by Jim Swank


Pay per click advertising is a search engine marketing technique.  Pay Per Click advertising is highly targeted and results are quantifiable.  Pay per click advertising is, of course, only one alternative in the increasingly popular "pay per action" marketing field.




Advertising is most effective if you target the right audience.  Advertising web service is a pay per click advertising service.  Pay per click (PPC) is an advertising model used on websites, advertising networks, and search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.




PPC is the quickest and most effective way of promoting your products and services online.  PPC advertising gets your site listed right in front of people who are actively searching for whatever you have to offer.  PPC is even more lucrative for Google.




Google is the largest search engine on the web, receiving millions of search requests daily from all over the world.  Google Adwords and Overture are two of the most popular Pay Per Click advertising services.  Google allows the user to set a daily budget.  Google also delivers keywords on a broad match, meaning that a bid on one keyword is broadened into similar sounding words.




When done right, PPC advertising allows you to build brand awareness, increase sales through your online channels, drive targeted traffic to your site, promote certain products or discounts, target specific customers and geographic areas, and much more.  Because of its highly targeted nature, PPC is fast becoming the most popular type of online promotion.  One of the fastest growing areas of online advertising, search engines provide an easy and convenient method for online shoppers to research, locate, and purchase the products they are looking for.




Bidding for competitive keywords can put your website at the top of a listing, increasing hits and gaining new consumers.  When a person clicks your ad, they are taken to a specific page on your website.  As your website gains more high listings in the "free" search results due to your organic/natural SEO efforts, you may be able to reduce PPC costs associated with the more expensive keywords, if desired.






Keywords, also referred to as search terms, are the very heart of pay per click advertising.  Keywords and keyword phrases are what people search for on the various search properties like Google and Yahoo.  Keywords that do not help the consumer to find their product will decrease your return-on-investment and conversion rate.


Pay Per Click advertising is an excellent way to attract traffic to your website by getting it prominently listed in the search engines.  Pay Per Click advertising is a huge benefit for your website.  Pay Per Click advertising is without doubt the biggest revolution in advertising since television.


    This article was written by Jim Swank.

Jim has written a number of articles to educate the reader about how to be as successful as you want to be on the internet.  For more information on PPC advertising, go to http://www.MultiAffiliateIncomes.com  and  http://www.HealthandBizGuru.com 


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