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    Author Bio for Anthony Mora

Anthony Mora began his media career as a journalist and magazine editor.  In 1990, Anthony formed Anthony Mora Communications, Inc., a Los Angeles-based public relations company that has placed clients in: Time, Newsweek, 60 Minutes, CNN, USA Today, Oprah, The New York Times, Vogue, and other media.    Anthony,  who is the author of  “Spin to Win," has been featured in: USA Today, Newsweek, The New York Times, , The Wall Street Journal, The BBC, CNN, Fox News, and other media outlets.

 

 "Bully", and the MPAA PR Dilemma - Category: Business - Marketing and Advertising 4/11/2012
Summary: “Bully” opened in a limited release on Friday, leaving theaters to decide whether they should let underage teens in or not. Harvey Weinstein chose to release the film without a rating after loudly and repeatedly objecting to a controversial decision by the Motion Picture Association of America to give the film an R, which means anyone 17 and under needs an adult with them to get in.
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 Branding Your Company Using PR - Category: Business - Marketing and Advertising 4/11/2012
Summary: PR and media relations are not only effective ways to garner coverage in print, TV or radio. Innovative companies and entrepreneurs are utilizing the basic PR methodology to build their brands. A company builds a successful brand by making a deep powerful connection with its market. . . . more

 Promoting your Art Utilizing PR - Category: Business - Marketing and Advertising 3/19/2012
Summary: If you’re a sculptor, painter, photographer, craftsperson, musician, author, cartoonist and/or performance artist, creating your art is step one when it comes to launching a successful career. From my perspective, once you’ve given your time and care, blood, sweat and tears to your artwork, you owe it to your art to get it seen and experienced. Have fun with it. Don’t just keep your creativity for your art; use it in your marketing. You owe it to yourself, your work and the public. The following are four PR tips to marketing you and your artwork. . . . more

 Why Hospitals Need Media Relations - Category: Business - Marketing and Advertising 3/19/2012
Summary: Health care is a business and for it to be effective it needs to be treated as one. This has always been true, but never more so than in today's insurance and reimbursement environment. Because of that physician, health care and hospital marketing is more critical than ever. A successful media relations campaign not only educates and informs. Used effectively, PR can not only build a hospital’s brand and patient base, it can usher in new concepts and perspectives and shape the ideas of a community. . . . more

 Starbucks' Spirited PR Gamble - Category: Business - Marketing and Advertising 2/9/2012
Summary: A Big Mac along with a glass of chardonnay? Who knows? That could be on the way. Starbucks is heading in that direction. The chain will soon be selling beer and wine in select locations. Four to six stores in the Southern California area will offer alcoholic beverages by the end of this year, as will some stores in Atlanta and Chicago. . . . more

 The Reason Why; Facts Tell, Stories Sell - Category: Business - Marketing and Advertising 2/9/2012
Summary: Stories are our currency of communication, yet when it comes to marketing, most businesses forget about the story and focus on the facts. By doing that they lose the impact that a compelling story brings. Just as in real estate the saying goes that it’s location, location, location, in promotion, marketing and PR, it’s the story, the story, the story. . . . more

 Media Training Secrets for Business Success - Category: Business - Marketing and Advertising 1/17/2012
Summary: When I began in the public relations world over twenty years ago (that’s daunting), I quickly realized that landing an interview or a story for a client was only a part of the process. After having producers and editors give me some tough but needed feedback about clients who were either boring or were too pushy, I realized that in order to achieve real PR success, media training was needed. That’s when I brought on Ann Convery. But Ann’s real genius was her ability to connect the dots and realize that the ability to effectively communicate with the media could be just as powerful and effective when communicating in the business world. . . . more

 Patient Stories and Medical Media Relations - Category: Business - Marketing and Advertising 1/17/2012
Summary: When it comes to PR and medical-oriented media relations, remember, your best stories are patient success stories. Yes, as the physician you’re the expert and the educator, but it’s your patient stories that in turn will tell your story. Utilizing medical-oriented public relations can serve several purposes, it can build your practice and educate and inform the public. By getting this information to the public through the media you can improve and, in some cases, save lives. . . . more

 Tips for Using Social Media to Boost your Traditional PR Campaign - Category: Business - Marketing and Advertising 1/4/2012
Summary: There are times you can reach the traditional media using some nontraditional means. Blogging, social media and online wire services can offer unique approaches to garnering coverage in print, TV and radio. All of these are different ways to get your message and pitch in front of your target media. Using trial and error, find the methods that work best for you and then stick with them. . . . more

 Building A Medical Practice Through Media Relations - Category: Business - Marketing and Advertising 1/4/2012
Summary: There are several reasons why physicians, more than those in other professions, can benefit from an effective media relations campaign. The traditional media is how most consumers and potential patients learn about the latest medical breakthroughs, news, or studies. Those physicians that are featured in the media are seen as trusted experts. They are the physicians that the consumers and potential patients are going to seek out. . . . more

 You Don’t Have to Be in a Major Media Market to Benefit from PR - Category: Business - Marketing and Advertising 12/12/2011
Summary: If you’re looking to promote your business company or product and you’re not in one of the major markets such as Los Angeles or New York, PR should be high on your marketing to do list. The upside is that a public relations campaign offers you an affordable option to take your message directly to your target market. If you’re in a smaller media market, and you professionally present your story to the local media your chances of landing a story are maximized. . . . more

 Promoting Your Movie via the Media - Category: Business - Marketing and Advertising 12/12/2011
Summary: You see your job as director or producer (or both) but not as marketer. Well, if you want to maximize your chances of getting your film out there, it’s time to get comfortable with this new role. As a filmmaker, this is an exciting time. Now more than ever you can take steps that can help ensure the success of your projects and your careers. Be bold. Go for it. . . . more

 How to PR Blitz Your Indie Film - Category: Business - Networking 11/30/2011
Summary: Let’s say you do get your film into a festival, are showing it online, have clips up on YouTube, or have a dynamite website up describing your film. That’s simply step one, now you need to work it! . . . more

 The PR Power of Statistics and Numbers - Category: Business - Marketing and Advertising 11/30/2011
Summary: People love statistics and so do the media. Statistics (percentages and numbers) seem real, whether they are or not. Stats are great to offer to producers, writers, editors, bloggers & media outlets. It gives them a hook, something to work with. They can use your stats and then your quotes to come up with interesting, off beat and fun sound-bites, articles, and segments. Using statistics in your pitches is an excellent way to give an editor or producer a good media hook, and garner media coverage for you and your company. . . . more

 Creating The Perfect Holiday PR Pitch: Tapping Into The Billion $ Spending Season - Category: Business - Marketing and Advertising 11/11/2011
Summary: Anthony Mora is President & CEO of Anthony Mora Communications, Inc., a PR firm based in Los Angeles, He is the author of Spin to Win, a how-to book on Public Relations Success. http://www.topstorypublicrelations.com anthonym@anthonymora.com . . . more

 Why You Should Launch Next Year’s PR Campaign this November - Category: Business - Marketing and Advertising 11/11/2011
Summary: Anthony Mora is President & CEO of Anthony Mora Communications, Inc., a PR firm based in Los Angeles, He is the author of Spin to Win, a how-to book on Public Relations Success. http://www.topstorypublicrelations.com anthonym@anthonymora.com . . . more

 How Important Is Traditional PR In The Age Of Social Media? - Category: Business - Marketing and Advertising 11/7/2011
Summary: Although we’re in the age of blogging and social media, being featured in the traditional media (TV, print and radio) is still tremendously important. In many ways it’s even more important than it was a decade ago. The recognition factor that traditional media offers is immense. Most consumers will be able to recognize and identify popular newspapers, magazines or TV station much more readily than then will the most popular blogs. The traditional media have built credible brands that carry weight, influence and credibility. . . . more

 The Holiday Season: A Marketing Opportunity & A PR Necessity - Category: Business - Marketing and Advertising 11/7/2011
Summary: Anthony Mora is President & CEO of Anthony Mora Communications, Inc., a PR firm based in Los Angeles, He is the author of Spin to Win, a how-to book on Public Relations Success. http://www.topstorypublicrelations.com anthonym@anthonymora.com . . . more

  Is All Publicity Good Publicity – Well, Maybe If You’re Lady Gaga - Category: Business - Marketing and Advertising 8/23/2011
Summary: There is perhaps no bigger a myth than the one that states all publicity is good publicity. Sure, Lady Gaga would not be where she is without pushing the envelope. . . . more

 How to Maximize Local PR - Category: Business - Marketing and Advertising 8/23/2011
Summary: Whereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage . . . more

 Why You Absolutely Do Need PR To Succeed - Category: Business - Marketing and Advertising 6/23/2011
Summary: Whether you want to launch a PR campaign for your company or not, you owe it to your business, so do it. . . . more

 The Small Business Marketing Success Secret - Category: Business - Marketing and Advertising 6/16/2011
Summary: Why should entrepreneurs and small business owners use PR? Because it can build a business and establish a company’s brand. . . . more

 PR 2.0: Succeeding in the New Media World - Category: Business - Small Business 6/16/2011
Summary: By understanding the new media world and combining your social media strategy and blogging with a traditional PR campaign you can create a powerful 2.0 approach. . . . more

 Media & Medicine: Developing a Medical Practice Utilizing PR - Category: Business - Marketing and Advertising 6/9/2011
Summary: If you’re a physician looking to market your practice or reach out to new patients, keep in mind that physicians, more than those in other professions, can benefit from an effective media campaign. . . . more

 Appearing on a Talk Show Post-Oprah - Category: Business - Small Business 6/7/2011
Summary: Times are changing; Oprah is gone, as are many of the daytime soap operas. TV’s 9 a.m. to 3 p.m. daytime slots are shifting dramatically. If you’re looking to pitch yourself as a guest on a talk show, never fear, although Oprah is gone, there are a myriad shows out there and more are on the way. . . . more

 How to (Phone) Pitch The Media - Category: Business - Small Business 6/7/2011
Summary: You may be a natural salesman, and your clients may indeed love you, but you're playing a different game when you’re contacting the media. Having an interesting and compelling story to tell is vital, but how that story is pitched is of equal importance. . . . more

 Why Your Brand is Your Fortune - Category: Business - Small Business 6/7/2011
Summary: Developing a powerful brand can spell the difference between struggling to make ends meet and achieving real success. . . . more

 Obama’s “Birther” PR Mistake - Category: Society - Politics 5/11/2011
Summary: The Birthers are akin to a religious cult; you are not going to weaken their faith with something as cumbersome as reality. Obama’s strategic PR mistake was that he began to take them too seriously. . . . more

 The 15 Most Important PR Questions - Category: Business - Marketing and Advertising 5/11/2011
Summary: Time to launch your PR campaign? Make sure you’ve asked yourself the right questions to prepare yourself for success. . . . more

 Preparing for A Media Interview - Category: Business - Marketing and Advertising 4/29/2011
Summary: Don’t launch your public relations outreach until you’ve had some media training and have prepared yourself to handle media interviews. The following are some interview tips to review before a TV, print, or radio interview. . . . more

 Nailing A TV Interview - Category: Business - Marketing and Advertising 4/29/2011
Summary: Print interviews are usually the easiest in terms of how you look and carry yourself. But TV is a whole different animal. The following is your TV media appearance drill. . . . more

 Making Money on YouTube - Category: Business - Marketing and Advertising 4/14/2011
Summary: For videos and YouTube channels that generate a real buzz and drive traffic, the rewards can be amazing. Not only do these YouTube stars generate a following and various money streams, many establish themselves as personalities. . . . more

 Illuminative Marketing: Creating Business By Offering Benefits And Solutions - Category: Business - Marketing and Advertising 4/14/2011
Summary: Shift your approach from a traditional marketing approach to one that focuses on your value. Shine a light on problems and offer solutions. . . . more

 How to Communicate with Traditional Media Effectively - Category: Business - Marketing and Advertising 4/11/2011
Summary: The first order of business when beginning a PR campaign is to figure out your stories. Study the media and what kinds of stories they cover, especially when it is a specific topic in which they interview an expert to bring more credibility to the story. . . . more

 John Jacobson & the Double Dream Hands YouTube / Social Media Phenomena - Category: Business - Marketing and Advertising 3/29/2011
Summary: It’s pretty amazing what a video on YouTube can do. For example, when a video of John Jacobson’s educational choreography “Double Dream Hands” was posted on YouTube, no one could have foreseen the phenomena that would ensue. . . . more

 The YouTube Star Making Machine - Category: Business - Marketing and Advertising 3/29/2011
Summary: More than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute. Whereas YouTube used to be primarily a site to visit to watch goofy, crazy videos, it is now the new engine for launching talent and careers. . . . more

 How to Use the (New & Old) Media to Build Your Business and Land More Clients - Category: Business - Small Business 3/29/2011
Summary: Internet marketing and social media are important, but those avenues do not offer the validation and legitimacy of appearing in the traditional media. You need a comprehensive, inclusive marketing strategy that includes the new and the old media in order to build your business, land more customers and make more money. . . . more

 The PR Success Connection - Category: Business - Small Business 3/29/2011
Summary: Effective media placement isn’t about wanting to be a star or wanting to appear on the media – it’s about success. It’s about establishing yourself as an expert in your field and zooming beyond your competition. . . . more

 Success Secret: Sell Your Value, Not Your Service or Product - Category: Business - Small Business 3/29/2011
Summary: The best way to get clients to take notice is to sell your value, not your product or service. Once you’ve defined your value, find the media mix that best fits your business or company. . . . more

 Broadening Your PR and Media Bull's-eye - Category: Business - Small Business 3/29/2011
Summary: None of us have one-note personalities, but so many people try to launch one-note media campaigns. You should expand on your main ideas to meet the media’s needs. Broadening your scope will help ensure your success. . . . more

 Controlling Your Media Image: Why Many Celebrities Fail - Category: Business - Marketing and Advertising 3/29/2011
Summary: Simply because someone is a celebrity or head of state and has been continually highlighted in the media doesn’t mean he or she truly understands the inner workings of the press. Interacting with the media isn’t something that should be taken lightly. . . . more

 PR for Fashion Designers - Category: Business - Marketing and Advertising 3/29/2011
Summary: Public relations is an important marketing component for nearly any company or product, but when it comes to fashion, beauty or style, an effective PR campaign is not an option, it’s a necessity. . . . more

 PR Brainstorming Tips - Category: Business - Small Business 3/29/2011
Summary: Tips to Brainstorm Your Own PR Campaign . . . more

 The Charlie Sheen Media Saga: Is Violence Against Women Really Okay? - Category: Society - Opinion 3/29/2011
Summary: The whole Charlie Sheen media storm has been about his drug use and his tirades against his producer. Don’t get me wrong, those aren’t good things, but physically and verbally abusing women seem like activities that should be a bit higher on the outrage meter, yet Sheen always appears to get a pass when it comes to those behaviors. . . . more

 Using PR to Build a Beauty Business - Category: Business - Small Business 3/29/2011
Summary: The beauty industry is one where it pays to promote when things are good, but pays even more to market aggressively when times are tough. As in the fields of entertainment and fashion, a strong public relations campaign is critical when it comes to establishing a beauty product or cosmetic brand. . . . more

 Why Physicians Need PR - Category: Business - Marketing and Advertising 3/29/2011
Summary: Physicians, more than most professionals, need to be aware of how they are perceived by the public. A person’s health is his or her most valuable asset, and to most there is nothing more important than picking the right healthcare practitioner. . . . more

 4 Secrets to Developing the Perfect PR Pitch - Category: Business - Small Business 3/29/2011
Summary: You might have a great story, but if you don’t know how to present it, you’re not going to grab the media’s attention. Building a great pitch for a TV segment or magazine article takes some time, thought and creativity. . . . more

 Long Term PR Strategies to Make More Money - Category: Business - Small Business 3/29/2011
Summary: Don't come up with a PR plan that has you appearing on Oprah, The Tonight Show, or in Time Magazine and The Wall Street Journal within the first two months of your campaign. That's not a plan, that's fantasy. . . . more

 Small Business- the AIG Antidote - Category: Business - Small Business 3/16/2009
Summary: No small business would exist or function under the AIG type of framework. Small businesses must function properly and turn a profit in order to survive, much less thrive. That’s why I’m more convinced than ever that small businesses are what can, and hopefully will, turn the economy around and set the country back on course. . . . more

 Want to Be A PR Success story? Think Like the Media - Category: Business - Small Business 2/27/2009
Summary: Want to be interviewed by Oprah, CNN, People, Time, the New York Times and other media outlets? Don’t pitch what you think is interesting. Create, develop and pitch stories that meet the media’s needs. Put yourself in the place of the various editors and producers. Discover what it is they need and pitch those stories. . . . more

 5 Small Business Success Strategies for Beating the Recession Blues - Category: Business - Small Business 2/25/2009
Summary: These are volatile times, but learn to view these economic challenges not as obstacles, but as opportunities. The following are five strategies for shifting your perspective and changing your set-in-stone way of doing business. . . . more

 Some Thoughts for the Small Business Owner - Category: Business - Opportunities 2/18/2009
Summary: If you ask your business to fulfill you economically, emotionally, socially and artistically, you’re putting one heck of a weight on your company’s or career’s shoulders. Your profession should be one aspect of your life, not the whole thing. So, ask: what is your career’s purpose is in your life? You might be surprised by the answer you get. . . . more

 Thriving During a Recession - Category: Business - Small Business 2/12/2009
Summary: When it comes to maintaining your company’s public awareness and brand recognition, you’re either moving forward or falling behind. Studies have shown it takes four to six months to see the results of a marketing program. So what do you figure will happen to your business if you stop or cut back your promotional or PR budget during an economic downturn? . . . more

 Launching a Successful PR TV campaign - Category: Business - Marketing and Advertising 2/9/2009
Summary: To launch a successful TV PR campaign, you need to think like a TV producer. Meet their needs and they will meet yours. . . . more

 What This Recession Means for Each of Us - Category: Business - Opportunities 2/9/2009
Summary: When the overall economy is hurting, it is the very time when small niche openings arise. Opportunities always arise from crisis. So during this economic crisis, while others wring their hands, hide under the covers and wait for the storm to pass, take the lead, be proactive. . . . more

 Intuitive Marketing Secrets - Category: Business - Small Business 1/22/2009
Summary: Become your customer. What would make you feel good about purchasing your product or service? Okay, that’s your starting place. Once you step in the shoes of your target market, you’re on the right path. See your product or service from their eyes and develop your campaign to meet their needs. . . . more

 Broaden Your PR Bull's-eye: From the Smallest Newspaper to Oprah - Category: Business - Marketing and Advertising 1/22/2009
Summary: When launching a media relations campaign think big and small. Pitch the small newspapers and the national TV shows. Develop a number of story ideas and pitches that fit the needs of the various media outlets you're pitching. Look to broaden your media bull's eye. Pitch your product or service, but also position yourself as an expert in your field. . . . more

 Why Fear-based Selling Is A Bad Bet - Category: Business - Small Business 1/14/2009
Summary: If you’ve worked to make your product or service the best it can be, and you’re still using fear-based marketing, shift your approach and see what happens. People will want to work with you, not out of fear, but because they trust you; you solve a problem for them, you’re reliable, you make them feel good about their purchase. They want to work with you, or buy your product out of trust, not fear. . . . more

 Making Money in an Economic Downturn - Category: Business - Entrepreneurialism 10/7/2008
Summary: If you're a savvy business person, you understand that an economic downturn is precisely the time you can have a greater impact and get a bigger bang for your marketing buck. . . . more

 Fear and the Success Mindset. - Category: Business - Marketing and Advertising 10/2/2008
Summary: If fear is your sole motivator, you've already lost, because by definition, even if you become a billionaire, you can't be a success. Who defines success as leading a wealthy, opulent, fearful life? . . . more

 I've Published a Book – When do I get on Oprah - Category: Business - Marketing and Advertising 9/30/2008
Summary: Even if you are publishing with a major house, approach your book’s PR launch as though you're self publishing your book. Don’t expect your publisher to do the work. . . . more

 Utilizing Your Press Coverage - Category: Business - Marketing and Advertising 9/30/2008
Summary: There are countless ways in which you can effectively utilize copies of articles or tapes of programs you have appeared in. This media can be like gold if utilized properly. . . . more

 That's What Makes Media Magic - Category: Business - Marketing and Advertising 9/22/2008
Summary: You never know who is going to see or read a particular story, and if you don't do the interviews and utilize your press, you never will. . . . more

 You're Placing A Story Where? - Category: Business - Marketing and Advertising 9/22/2008
Summary: Press coverage, whether large or small, can all be used to help build a powerful and effective media campaign. . . . more

 Even When It Works, There's More Work - Category: Business - Marketing and Advertising 9/10/2008
Summary: Whether a particular story elicits a negligible response or a huge response, you still need to work it. . . . more

 Effectively Working Your Media Coverage - Category: Business - Marketing and Advertising 9/10/2008
Summary: If you’re creative, you can turn an initial media opportunity into ongoing press coverage. . . . more

 A Major Media Hit And Not Even One Phone Call? - Category: Business - Marketing and Advertising 9/4/2008
Summary: To be effective in this field you have to look at the big picture. Your short-term goals may not be met by a particular article or TV spot, but it affords you new, powerful ammunition to reach your long-term goals. . . . more

 If You Don't Run This Story, I'm Taking It To Your Competition - Category: Business - Marketing and Advertising 9/4/2008
Summary: You want the media to understand that you can help meet their needs by giving them interesting stories. You are not going to make your story more interesting to a newspaper editor or TV producer by threatening to take your story to his or her competitor. . . . more

 The Media Interviews Me Monday At Noon - Or It's Off - Category: Business - Marketing and Advertising 8/28/2008
Summary: Although you will usually have time to plan and arrange your schedule to do an interview, there are going to be times that the media wants to schedule it at a time that is inconvenient, or reschedules it at the last minute, forcing you to, once again, change your plans. My advice – do it! . . . more

 Why Press Kits can Backfire - Category: Business - Marketing and Advertising 8/28/2008
Summary: Press kits can be effective, but only if they're used sparingly and shrewdly. Don't inundate the media with information, and if you've hired a firm, don't give them carte blanche in the matter. . . . more

 I Am Only Going To Talk About What I Want To Talk About - Category: Business - Marketing and Advertising 8/22/2008
Summary: If you adamantly refuse to broaden the scope of your story, I hope your mother's a good listener, because there aren't a hell of a lot of other people who you're going to reach. People who are inflexible, or have a one-note story, usually have failed media campaigns. . . . more

 The Public Relations Grand Slam - Category: Business - Marketing and Advertising 8/19/2008
Summary: PR is a cumulative process, use what you can from each media placement and keep moving forward. . . . more

 The PR Advantage - Category: Business - Marketing and Advertising 8/12/2008
Summary: PR is important in good times and essential in hard times. It is always important to promote, market, and advertise your business. The good news is that compared to other forms of marketing, PR is generally less expensive and always more validating. . . . more

 I Can't Use National Media Coverage - Category: Business - Marketing and Advertising 8/11/2008
Summary: Don’t limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you're national news and you're in a position to garner local news. . . . more

 The PR Journey - Category: Business - Marketing and Advertising 8/11/2008
Summary: Starting a public relations campaign is just that, a start. Don’t think you’ve learned all there is to know in a couple of months. Also, beware of the well meaning PR know-it-alls. Set a direction and stick to it. . . . more

 I Don't Want PR; I Just Want To Be Successful - Category: Business - Marketing and Advertising 8/7/2008
Summary: Effective public relations isn't about wanting to be a star or simply appearing in the media - it's about success. It's about establishing yourself as an expert in your field and zooming beyond your competition. . . . more

 I'm Not Interesting Enough to be in the Media - Category: Business - Marketing and Advertising 8/6/2008
Summary: Think of your business as a separate entity that deserves respect and caring. Remember, you are the only you around. No one does what you do quite like you do it. Whether you know it, or even want to believe it, you're an original, you're unique. So start viewing yourself that way. . . . more

 Defining Public Relations Success - Category: Business - Marketing and Advertising 7/23/2008
Summary: Don't start a media campaign expecting a grand slam, go for the steady, slow-but constant built, yet, be prepared because grand slams do happen. . . . more

 Public Relations vs. Internet Marketing - Category: Internet and Business Online - Internet Marketing 7/23/2008
Summary: The truly smart marketers and business experts develop a strategic multi faceted technique. Think of the marketing juggernaut you can create if you combine PR and Internet marketing. . . . more

 Talking In Media Morse Code - Category: Business - Marketing and Advertising 7/15/2008
Summary: Keep in mind, you want a couple of sound bites that you can pepper into the conversation, but you definitely do not want your entire conversation to be a series of sound bites. . . . more

 The Media Mantra: Prepare, Prepare, Prepare - Category: Internet and Business Online - Internet Marketing 7/15/2008
Summary: When it comes to effective PR, preparation is the key. Don't unleash the power of the media until you're prepared to control it. . . . more

 Hitting a PR Homerun - Category: Business - Marketing and Advertising 7/9/2008
Summary: When it comes to media relations, you are the messenger and the messenger must sell the message. . . . more

 The Press Release Is Done - Now What? - Category: Business - Writing and Speaking 7/2/2008
Summary: Now that the press release is ready to go - it's time to let it do its work, but first you need to do your work. Do you know the right contact to send the release to? Are you sending it to the right address, fax, or e-mail? . . . more

 When it Comes to PR Success - Be Patient, but Be Ready - Category: Business - Entrepreneurialism 6/30/2008
Summary: When it comes to PR, you have to be ready. Remember, don't unleash the power of the media until you're prepared to control it. . . . more

 When it Comes to PR Success - Be Patient, but Be Ready - Category: Business - Working with Passion 6/3/2008
Summary: When it comes to PR, you have to be ready. Remember, don't unleash the power of the media until you're prepared to control it. . . . more

 Style, Grammar, Spelling and All That Other Fun Stuff - Category: Business - Entrepreneurialism 6/2/2008
Summary: 5) Style, Grammar, Spelling and All That Other Fun Stuff Posted to Evan’s . . . more

 Creating A Unique PR Approach - Category: Business - Opportunities 5/23/2008
Summary: Although I am suggesting that you break some of the common press release rules, don't try to be novel or unconventional simply for the sake of being different. . . . more

 A Quick Public Relations Media Review - Category: Business - Marketing and Advertising 5/22/2008
Summary: A quick overview on how to pitch the various media outlets. . . . more

 Headlines, Headlines, Headlines - Category: Business - Writing and Speaking 5/15/2008
Summary: What makes for a good headline? Anything that will make them read on. You only have about seven or eight words to work with, so it can take some time to come up with the right one. . . . more

 Think Editors Have Time To Read? - Category: Business - Marketing and Advertising 5/15/2008
Summary: Even though you may be sending your release to a magazine editor, the ironic truth is that editor has no time to read. If you send a four-or-five-page release, no matter how impeccable it looks or how perfect the grammar or form is - no one's going to want, or have the time, to read it. . . . more

 Public Relation’s Bad PR - Category: Business - Marketing and Advertising 5/15/2008
Summary: Public Relations has bad PR. It is known for its fluff and hype, for the sleight-of-hand work, and, whereas, all of that exists, the glitter and flash isn't what makes for an effective campaign. What makes media placement effective is that it tells a story, it educates, it gives the public information on a particular topic or field that they otherwise wouldn't have access to. . . . more

 Taking Your Message Public - Category: Business - Marketing and Advertising 5/1/2008
Summary: Effective media placement can legitimize, validate, sell products, bring in clients, forge new alliances, bring you in contact with benefactors you never knew existed. . . . more

 Creating Your PR Image to Bring Your Dreams to Reality - Category: Business - Marketing and Advertising 5/1/2008
Summary: It’s important to define your image. Approach your business as though you were a prospective client. An effective image does not just happen; it has to be worked at. . . . more

 Recession-proof PR - Category: Business - Marketing and Advertising 4/30/2008
Summary: Hard economic times are, ironically, the best times to aggressively launch a PR campaign. . . . more

 Follow-up Calls: Welcome to the PR Mine Field - Category: Business - Marketing and Advertising 4/23/2008
Summary: Making follow-up calls is important to any effective public relations campaign, but if you are unprofessional in how you address the media, or verbally harass the media, you're going to destroy any interest that your press release may have created. . . . more

 The PR Follow-Up Ph. D - Category: Business - Marketing and Advertising 4/17/2008
Summary: Making PR follow-up calls can be a difficult proposition. You may be a natural salesman, and your clients may indeed love you, but you're playing a different game when you’re contacting the media. . . . more

 Sending Out Your Press Release - Category: Business - Marketing and Advertising 4/15/2008
Summary: Whether using email and snail mail or faxing, learn the PR basics before sending your press release to the media. . . . more

 The PR Follow-Up Etiquette - Category: Business - Marketing and Advertising 4/8/2008
Summary: You need to make follow-up calls after sending out your press release. Initially it’s often best to concentrate on your local media. The local press will usually be more open to your calls and pitches. . . . more

 Breaking the PR Rules - Category: Business - Marketing and Advertising 3/14/2008
Summary: Most experts will suggest that you stick with the traditional press release form and put your name, address, and contact information at the top. My response has always been, “why?” . . . more

 National PR for a Local Story - Category: Business - Entrepreneurialism 2/26/2008
Summary: Don’t be afraid to shoot for national coverage, think of national media as being local media with a huge spillover. . . . more

 Creating A PR Roadmap - Category: Business - Marketing and Advertising 2/21/2008
Summary: Take some time and create at PR roadmap: if you don't know where you're going, how will you know when you've arrived? . . . more

 The PR Headline Game - Category: Business - Marketing and Advertising 2/19/2008
Summary: When it comes to your press release a strong, effective headline is the name of the game. . . . more

 Public Relations: The Long-Term View - Category: Business - Marketing and Advertising 2/19/2008
Summary: When looking at launching a public relations campaign, you have to decide not only what media is applicable to your business, but also how you want to utilize your media. . . . more

 The PR Surprise: You Never Know Who’s Watching - Category: Business - Marketing and Advertising 1/21/2008
Summary: When launching a PR campaign, once you get the story out there, you never know who is going to see, hear or read it. . . . more

 PR Guarantees - Category: Business - Marketing and Advertising 1/21/2008
Summary: If a public relations company guarantees you specific placement or a successful campaign, I suggest you start looking for the exit. But you can access what a company can do in the future by taking a look at their past track record. . . . more

 The PR Credibility Factor - Category: Business - Marketing and Advertising 1/17/2008
Summary: Unlike advertising, or other forms of marketing, it is the credibility factor that makes PR so effective. . . . more

 Why Media Training is a MUST - Category: Business - Marketing and Advertising 1/17/2008
Summary: If you're launching a PR campaign, you want to make the best presentation possible, media training is imperative. You owe it to yourself and to the media to be as well prepared as possible. . . . more

 Public Relations - Staying on Course - Category: Business - Marketing and Advertising 12/10/2007
Summary: Don't change direction, or start to panic because you're not on Oprah after three, or six or eight weeks of starting a PR campaign. Give your story ideas a chance to do their work. . . . more

 The Most Important Marketing Tool of the Internet Age - Category: Business - Marketing and Advertising 12/10/2007
Summary: As the Internet changes the way we market, P.R.become an even more important tool to impact the new social networking phenomena and maximize its effect. . . . more

 Keep Your Message Focused and On Target - Category: Business - Marketing and Advertising 12/6/2007
Summary: The key to delivering a powerful message is focus. While you may indeed be an expert in your field, to be considered one by the media, keep your information targeted and concise. . . . more

 Should I Handle My Own Public Relations Campaign? - Category: Business - Marketing and Advertising 12/6/2007
Summary: Should you handle your own public relations campaign? No, not if you don’t know the process or truly understand the intracies launching a PR campaign. Can you? Yes, at least to a point. . . . more

 Defining Your Target Market - Category: Business - Marketing and Advertising 12/6/2007
Summary: You can have the best business or product out there, but if you don't know your market, you won't be successful . . . more

 Twenty (and one bonus) Tips For A Successful Interview - Category: Business - Marketing and Advertising 12/6/2007
Summary: Tips to review before a media interview . . . more

 Why Be the Story? - Category: Business - Marketing and Advertising 12/6/2007
Summary: When you're featured in the media, you have avoided spending thousands of dollars in advertising and have gained two things no amount of advertising could ever buy you – validation and credibility. . . . more

 But I've Tried It- PR Doesn't Work - Category: Business - Marketing and Advertising 12/6/2007
Summary: Learn how to truly access a PR campaign's value. Your short-term goals may not be met by the particular article in question, but it affords you new, powerful ammunition to reach your long-term goals. It helps establish you as an expert in your field and separates you from your competition . . . more

 Thinking Long-Term - Category: Business - Marketing and Advertising 12/6/2007
Summary: Don't come up with a PR plan that has you appearing on Oprah, The Tonight Show, or in Time Magazine and The Wall Street Journal within the first two months of your campaign. That's not a plan, that's fantasy. . . . more

 What is Your Message? - Category: Business - Marketing and Advertising 12/6/2007
Summary: The importance of understandting and defining the central idea and message behind your business. . . . more

 PR Starter Programs for Start-Ups, Entrepreneurs and Small Businesses - Category: Business - Marketing and Advertising 12/6/2007
Summary: If you’re at the point where you need some media coverage, but can’t afford to retain the services of a firm, what are your options? . . . more

 Should I Handle My Own Public Relations Campaign? - Category: Business - Marketing and Advertising 12/4/2007
Summary: Should you handle your own public relations campaign? No, not if you don’t know the process or truly understand the intracies launching a PR campaign. Can you? Yes, at least to a point. . . . more

 Avoiding Follow-up Suicide - Category: Business - Marketing and Advertising 12/4/2007
Summary: Without follow-up calls, media placement is often a real crapshoot, yet the wrong kind of follow-up calls will knock you out of the game completely. . . . more

 The Importance of Beating Your Own Drum - Category: Business - Marketing and Advertising 12/3/2007
Summary: If you believe what you do is important, than it is of equal importance to let others know about it. . . . more

 Viral Marketing vs PR - Category: Business - Marketing and Advertising 12/1/2007
Summary: PR is still amazingly effective when it comes to generating positive word of mouth and viral marketing is not the end-all online marketing tool that many would suppose. . . . more

 The Online PR Media Myth - Category: Business - Marketing and Advertising 11/28/2007
Summary: You need an even media mix, and those that turn their back on so called old media and exclusively focus on the net, do so at their own peril. . . . more

 Finding Your Niche - Category: Business - Marketing and Advertising 11/22/2007
Summary: You can't successfully promote your business until you know who you're talking to. . . . more

 What the Media Wants - Category: Business - Marketing and Advertising 11/22/2007
Summary: The media wants stories, not products, not services, they want good interesting stories. So, give them what they want. . . . more

 You Never Know Who's Watching Listening or Reading - Category: Business - Marketing and Advertising 11/22/2007
Summary: What makes media relations so fascinating is the unexpected. It can result in totally surprising and unanticipated benefits. . . . more

 Whatdaya Mean Pre-Interview? - Category: Business - Marketing and Advertising 11/22/2007
Summary: Whether you're booked as a guest will often be determined by how well you do on the phone pre-interview. Take it seriously. . . . more

 Yes You Do Need More Media Training - Category: Business - Marketing and Advertising 11/22/2007
Summary: Studies show that 93 percent of what an audience reacts to has to do with the messenger, and only 7 percent has to do with the message itself. . . . more

 Authors and the PR Blues - Category: Business - Marketing and Advertising 11/22/2007
Summary: If you're self-publishing, you know it's up to you, but even if you are publishing with a major house, view your publisher primarily as a printer and distributor and assume that all of the responsibility for securing for your book rests firmly on your weary shoulders. In reality, it does. . . . more

 The Myth of the Press Kit - Category: Business - Marketing and Advertising 11/22/2007
Summary: Press kits can be seductive. They're attractive and seem impressive, but they can often do you more harm than good. . . . more

 The Press Release aka Tell Me Your Story In One Page Or Less - Category: Business - Marketing and Advertising 11/19/2007
Summary: The purpoes of a press release is not to tell your whole stoyr but to grab the media's attention. Keep it short, simple and think in headlines. . . . more

 Utilizing Your Media - Category: Business - Marketing and Advertising 11/19/2007
Summary: If you use it correctly, media begets media. . . . more